“Goldwell, the stylist-centric brand known for innovation, inspiration, and partnership on eyelevel, is celebrating a visionary 75 years. Beloved for over half a century by stylists and their clients, Goldwell approaches product formulations and services like a stylist – creating solutions to the common needs that they see in their chairs every day. Are you ready to discover all the latest news and innovations Goldwell has to offer in 2023?

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During the Showcase Events we will introduce Color Atelier, the new Masterbrand Campaign that has been developed to support the salon industry by championing professional color services and by helping grow end consumers’ trust and desire for professional color services.

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We will also introduce Topchic Zero, the newest addition to the iconic permanent in-salon color, Topchic, and another breakthrough hair color innovation by Goldwell. The conscious, incredibly caring, and ammonia-free formula allows stylists and consumers to feel good about more than just the color result.

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Topchic Zero is CONSCIOUS. PROGRESSIVE. RESPONSIBLE. INSIDE AND OUT.”